Founded in 1958 from an idea of brothers Leopoldo, Renzo, Aldo and Adelio Santero. Located in the heart of one of Piedmont's best-suited winegrowing areas, among the splendid Langhe hills and a stone's throw from Monferrato. A story spanning more than half a century, marked by a passion for the vineyard, skilful management of the winery and a love of wine in all its forms.
Today the company has evolved into one of the most forward-looking in the sector, combining tradition and innovation while keeping a single "north star": care and attention at every moment of the production chain, from harvest to winemaking and bottling. All in a fully renovated winery where traditional winemaking practices and modern technology come together to create products with a contemporary look but an old soul.
In 1958 a winery was bought in Santo Stefano Belbo and immediately equipped to produce sparkling wines and classic Piedmont wines. Facilities were improved, the customer base grew, new markets opened up and national borders were crossed, always with the utmost attention to the needs of the market and consumers.
In 1977 a state-of-the-art plant, the company's current headquarters, came into operation. It covers more than 18,000 square metres, near the birthplace of Cesare Pavese, the famous 20th-century writer born in Santo Stefano Belbo, on the road to Canelli that Pavese often celebrated in his writing. The plant vinifies grapes from Santero's five estates and from the vineyards of more than 300 local growers who have worked with Santero for ten years or more.
The winery's production capacity exceeds 20 million bottles a year, placing Santero among the market leaders.
Santero has brought packaging from the past into the modern age. In a static segment anchored in tradition and set in established shapes and images, it became necessary to break away with an innovative identity that could be noticed and admired without betraying the codes of accessibility and everyday life, giving the product style, elegance and a contemporary look of its own. The brand's labels, with refined shapes and colours and attention to every detail, especially shades and reflections, add a touch of sophistication.
