History
This is a story about a journey. Yes, it is a story about wine, but also about people, places and what they have learned about themselves and others along the way. Boutinot Ltd. was founded in 1980 by Paul Boutinot.
During the 1970s, Paul was frustrated by the quality of the wines available in the UK for his parents' restaurant, so he took matters into his own hands. Once he started importing for them, other restaurateurs wanted his help too, and Boutinot Ltd. was born.
A few years later (1997, to be precise), faced
with a rather exorbitant bill for an exhibition stand, they discovered they could hire a helicopter for half the price. After meeting their customers at one of their producers' stands, they flew them to a négociant in Bordeaux (in which they owned a 50% stake) to share their wines and some good conversation.
Customers old and new joined them. As it happened, one or two of them were international buyers who seemed interested in what Boutinot could offer. They saw an untapped market: Boutinot International!
